Think of the last fashion show you viewed. The models sashaying down the runway in stride to the tunes of rhythmic beats as camera light bulbs flashed all around. Music selection is as crucial as color and lighting schemes, and some consider catwalk music selection more important than visual effects. Your runway music will set the tone and atmosphere as a collection is being shown to audiences. Music is used to invoke, inspire, and empower. For example- Imagine running on a treadmill endlessly at the gym when you’ve forgotten your ipod at home, and then imagine being a model wearing next to nothing in large uncomfortable clunky shoes faced with the task of walking in stride to the sound of silence. Is the importance of good runway music becoming more apparent? Your choice of music is the soundtrack to your own movie playing out before you on the runway. Models tend to prefer music selections with a relatively high BPM or Beats Per Minute count with a solid backbeat. Music choices with an easily identifiable beat allow them to keep in rhythm as they walk a catwalk. The high BPM in turn accelerates heart rates and invokes feelings of excitement within an audience and as a great beat takes over just before the first garment appears on the runway, that music has heightened feelings of suspense and built anticipation. By getting an audience excited, their ability to take in and focus on the designs is also increased. For the best beats and sounds, consider consulting with one of WNY Sound’s professional DJs to discuss and design a sound-scape for your event. Our experienced mix master DJs can help you custom design a couture mood and atmosphere to fit your collection.